Clayton Christensen: "Because these firms listened to their customers,...

"Because these firms listened to their customers, invested aggressively in new technologies that would provide their customers more and better products of the sort they wanted, and because they carefully studied market trends and systematically allocated investment capital to innovations that promised the best returns, they lost their positions of leadership."

--- Clayton Christensen

#Perdido #Retornar #Inovação #Posição #Tecnologia #Investimento #Firme #Clientes #Products #Procurado #Tendências #Nova tecnologia

Versão em inglês

Because these firms listened to their customers, invested aggressively in new technologies that would provide their customers more and better products of the sort they wanted, and because they carefully studied market trends and systematically allocated investment capital to innovations that promised the best returns, they lost their positions of leadership.